Segment International is a senior-led consumer research firm helping brands like Apple, Disney, United, and Westin grow with cultural intelligence and strategic clarity. Since 2010, we’ve delivered research across market strategy, audience insight, experience design, and tech innovation—backed by deep specialties in AgeTech, Applied Tech, Cultural Immersion, and AI acceleration.

With our established global network across 40+ countries, we help brands grow through culturally intelligent insights - powering market expansion, customer experience, and innovation. Our ability to bridge insights for product + brand is a shift toward continuous, actionable research that supports rapid product iteration and market differentiation.