What we solve.
At Segment, we don’t start with services. We start with what you need.
Whether you’re entering a new market, launching a new product, or redesigning an experience for the future, our research is built to deliver answers that drive impact.
We organize our work into three solution themes—each built around solving your most critical business challenges:
Growth Strategy & Expansion
Audience Insight & Experience Design
AI Acceleration, Applied Tech & Innovation
How we help brands grow:
Growth Strategy & Market Expansion
We help you evaluate markets, refine strategy, and scale with precision.
Audience Insight & Experience Design
We help you understand your audiences, optimize experiences, and build deeper brand connections.
AI Acceleration, Applied Tech & Innovation
We help you validate ideas, simplify AI, refine innovation, and launch solutions people want.
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Evaluating how emerging technologies perform in real life—from retail to auto.
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Co-creating with Big Tech and digital leaders to build what’s next.
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Decoding shifting mindsets, local behaviors, and emerging global trends.
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Designing inclusive experiences across life stages and generations.
Client-designed: we start with your needs.
Our applied expertise.
Curated experts.
Culturally fluent.
Always aligned.
From fintech to theme parks, our teams are built for relevance—not convenience. We embed industry and cultural specialists to ensure every insight speaks the language of your market, your customer, and your moment.