At Segment, how we work is just as important as what we deliver. We are client-designed; every engagement is led by senior researchers and tailored to your goals. Our delivery model blends human insight, methodological depth and cultural fluency—ensuring your team gets answers you can act on.

How we work.

Our work is customized, senior-led, and grounded in expert capabilities.

At the core, we deliver:

Deep consumer and cultural insight across categories and continents.
Inclusive, in-context testing across platforms, demographics, and devices.
Envisioning, strategy sprints, insight activation, and stakeholder alignment.

Explore our expertise.

We are global.

Segment International is global by design—headquartered in California, trusted by brands worldwide. Since 2010, we have led large-scale research in over 40 countries, helping clients grow with clarity, confidence, and cultural intelligence.

Our global collective.

Unlike firms that outsource international studies to junior researchers, anonymous vendors, we have built a trusted global collective: a network of senior-led, in-market research partners we know well—and work with year after year.

Our model ensures cultural fluency, operational efficiency, and strategic consistency across borders. With teams who understand local nuance and share our commitment to quality, we deliver research that’s truly global—and always grounded in human insight.

Our global reach

Americas
- Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, USA
Asia & South Asia
- Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam
Europe
- England, Finland, France, Germany, Holland, Ireland, Italy, Northern Ireland, Poland, Russia, Spain, Sweden
Middle East & Africa
- Bahrain, Brunei, Egypt, Jordan, Lebanon, Morocco, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, United Arab Emirates