Maitreyee Patki is a senior qualitative research practitioner based in Singapore, with deep roots in Mumbai, India. She brings experience across FMCG, tech, and entertainment, with close to 10 years on the agency side and 4+ years on the client-side building and scaling research functions and teams.

Her blend of agency rigour and client-side business instincts helps her deliver insights that hold up in the real world: clear, actionable, and built to endure. She is particularly strong in ethnographic and observational work, known for a keen eye for the small details of human behaviour that often make the biggest difference.

With an academic grounding in social psychology and anthropology, Maitreyee brings a curious, human, and cultural lens to decoding behaviour and motivation. She leads end-to-end qualitative research and is equally comfortable sensemaking across varied inputs - partnering with product analytics, CX, and UX teams, and layering in category reports to triangulate signals between data, lived context, and product realities, and translating what people say, do, think into decision-ready directions.

A multilingual moderator fluent in English, Hindi, and Marathi, she has led IDIs, FGDs, ethnographic immersions, shop-alongs, usability tests, diary studies, and more across metro, middle, and little India. She has also delivered multiple projects across Southeast Asia, working from Singapore as an APAC hub for regional and global stakeholders. Her research and thought pieces have been presented at ESOMAR, Qual360, and Semiofest, and featured in industry podcasts and UX events.

Outside of work, she’s an amateur ceramicist learning to embrace imperfection, and the writer behind The Weird View on Substack where she decodes small, strange, daily observations through a cultural and behavioural lens, with a healthy dose of humour.