About us.
Trusted since 2010, Segment International has been the dedicated partner for brands navigating new markets, shifting demographics, and evolving expectations. Our handcrafted research is designed to reveal not just what people do, but why it matters—across regions, life stages, and cultures.
We believe the most powerful insights are not only data-rich, but human-centered. That’s why our work blends cultural fluency, strategic precision, and agile methodologies—delivered by senior experts who understand what’s at stake.
Whether you're scaling domestically or internationally, launching a breakthrough product, or reimagining your customer experience strategy from brand to product, we deliver clarity that transcends.
Why Segment?
Our difference:
Client-designed
Bridge insights for product and brand activation
Post-segmentation, reveal what unites us—beyond what divides us
Culturally intelligent research for evolving markets
Deep specialization in Applied Tech, Big Tech, AgeTech
Agile execution with handcrafted, senior-led delivery
Trusted since 2010 by some of the world’s most respected brands