What we solve.

At Segment, we don’t start with services. We start with what you need.

Whether you’re entering a new market, launching a new product, or redesigning an experience for the future, our research is built to deliver answers that drive impact.

We organize our work into three solution themes—each built around solving your most critical business challenges:

  • Growth Strategy & Expansion

  • Audience Insight & Experience Design

  • AI Acceleration, Applied Tech & Innovation

How we help brands grow.

Our shared insights connect product and brand leaders — turning cultural intelligence into unified growth.

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Growth Strategy & Market Expansion

We help you evaluate markets, refine strategy, and scale your brand and product with precision.

Scale smarter.
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Audience Insight & Experience Design

We help you understand your audiences, optimize experiences, and build deeper human connections.

Know your audience.
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AI Acceleration, Applied Tech & Innovation

We help you validate ideas, simplify AI, refine innovation, and launch solutions people want with messaging that connects.

Shape what's next.

    • Evaluating how emerging technologies perform in real life—from retail to auto.

    Find out more.

    • Co-creating with Big Tech and digital leaders to build what’s next.

    Find out more.

    • Decoding shifting mindsets, local behaviors, and emerging global trends.

    Find out more.

    • Designing inclusive experiences across life stages and generations.

    Find out more.

Client-designed: we start with your needs. 

Explore our work.
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Our applied expertise.

Curated experts.

Culturally fluent.

Always aligned.

From fintech to theme parks, our teams are built for relevance—not convenience. We embed industry and cultural specialists to ensure every insight speaks the language of your market, your customer, and your moment.

Why leading brands partner with us.

Aligned Decisions

We unite product and brand teams with shared consumer truths.

Global Consistency

We find nuances and commonalities to scale experiences and campaigns worldwide.

Faster Growth

We cut rework and speed adoption with insights that service both product and brand outcomes.

Ready to expand with confidence?