Peter is a veteran research strategist with nearly two decades of experience designing and leading activation workshops that help clients translate insights into action. His work spans industries—from healthcare and financial services to retail, automotive, and technology—guiding organizations as they bring strategic research to life through tailored, collaborative sessions. 

Over the years, Peter has worked both client-side and agency-side, bringing a rare depth of perspective to every engagement. He held key roles at PacifiCare Health Systems, Charter Medical Corporation, and Comprehensive Care Corporation before moving to the supplier side, where he led the Actionability and Innovation Division at LRW. In 2007, he founded I-8ighty-6ix, a consultancy focused on bridging the gap between research and business impact. His expertise is especially deep in segmentation and brand equity, where he’s helped dozens of Fortune 500 clients unlock the full value of their insights. 

Peter is known for his ability to energize teams, simplify complexity, and design activation experiences that are as engaging as they are actionable. 

In his free time, Peter enjoys golfing, traveling, and spending time with family.  He calls Los Angeles, California, home.