Our specialty research.

We specialize in four key areas where insight fuels innovation, longevity, and global relevance. Explore how our specialty research helps clients grow smarter, scale faster, and lead with confidence.

Insights for the future:

  • 01

    APPLIED TECH ACROSS INDUSTRIES

    Tech that performs in the real world.
    We evaluate how emerging technologies—from AI to AR—work across cultures, platforms, and real-life contexts. From smart retail to next-gen auto, we help brands translate innovation into adoption.

    See how tech lands.

  • 02

    TECH INNOVATION & IDEATION

    Co-creating what’s next.
    We partner with Big Tech and digital leaders to test, refine, and humanize innovation. Whether launching a new platform or prioritizing features, we bring users into the room early—across markets and cultures.

    Partner on innovation.

  • 03

    CULTURAL IMMERSION & GLOBAL FLUENCY

    See beyond the surface.
    We reveal the values, behaviors, and belief systems that shape global decision-making. Through immersive research and local-language insights, we help brands build with cultural intelligence from the start.

    Design smarter decisions.

  • 04

    AGETECH & LIFESPAN INNOVATION

    Designing for longevity.
    We help brands create inclusive products and experiences that adapt across generations—from older adults to caregivers to future-facing multigenerational households.

    Explore lifespan innovation.

At Segment, we deliver culturally intelligent research designed to meet the evolving needs of today’s global brands. Our work spans industries and life stages—grounded in real human behavior and driven by strategic clarity.