Global Signals
Real-time intelligence from the field—captured through our global collective.
Across markets, industries, and cultures, our senior researchers are embedded in the moments that shape behavior—on the ground, in conversation, and inside the environments where decisions are made.
Global Signals is where we share what we’re seeing, hearing, and interpreting in real time—connecting local nuance to broader patterns that matter for growth.
What You’ll Find:
01
In the Field
On-the-ground perspectives from the markets where we work—capturing cultural nuance, emerging behaviors, and shifting expectations as they happen.
02
Event Intelligence
Key moments from global conferences, summits, and industry gatherings—filtered through a strategic lens to surface what matters.
03
Point of View
Sharp, focused perspectives on the trends shaping product, brand, and customer experience across markets.
Rethinking Caregiving Through a Cultural Lens
Atlanta, U.S. — April 21
As part of the upcoming On Aging Conference, one of our global collective members, Keri Vogtmann, will be contributing to a critical conversation shaping the future of aging in the U.S.
From Campaigns to Experiences: The New Creative Standard
Miami, U.S. — April 25
The lines between brand, product, and advertising are dissolving.
Creative work is no longer evaluated as isolated outputs—
it’s experienced as part of a connected system.
In partnership with Miami Ad School, Laura Barboza, one of our global collective members is leading a hands-on workshop exploring how experience design is reshaping the future of advertising.