Rethinking Caregiving Through a Cultural Lens
Atlanta, U.S. — April 21
As part of the upcoming On Aging Conference, Keri Vogtmann, one of our global collective members will be contributing to a critical conversation shaping the future of aging in the U.S.
In partnership with industry experts, this work explores caregiving across Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities—bringing forward both the shared realities and the distinct cultural dynamics that influence how care is experienced, delivered, and sustained.
Why this matters
As populations age globally, the future of care will be defined by how well organizations can bridge:
System-level complexity
Human experience
Cultural context
This work reflects a broader shift—from designing for populations to designing with them.
Part of how we work
At Segment International, this is core to our approach:
We combine in-market immersion with strategic synthesis—
identifying the signals that unify human experience while honoring the nuances that shape it.
