From Campaigns to Experiences: The New Creative Standard
Miami, U.S. — April 25
In partnership with Miami Ad School, Laura Barboza, one of our global collective members is leading a hands-on workshop exploring how experience design is reshaping the future of advertising.
What’s being taught isn’t just a new skillset—it reflects a broader shift in how brands are built.
Why this matters
As expectations for seamless, meaningful interactions rise, the gap between what brands say and what people experience continues to narrow.
Winning brands are those that can:
Align storytelling with interaction
Move from concept to execution quickly
Design experiences that feel intentional across every touchpoint
Part of how we work
At Segment International, we approach growth through the lens of experience—
connecting insight to the systems that shape how people engage with brands in the real world.
