AgeTech & Lifespan Innovation
Build products and experiences that evolve with your audience.
Challenges you may face:
Lack of inclusive design for older users
Misaligned assumptions about aging populations
Missed revenue opportunities in the growing longevity economy
What we deliver:
Lifespan-based product testing
Inclusive UX & interface design evaluation
Older adult & caregiver experience research
Generational journey mapping
How we can help:
Segment applies inclusive research methodologies grounded in cultural nuance to uncover evolving needs, habits, values, and barriers across life stages.
As individuals age, their core values—such as autonomy, independence, and dignity—may shift or come into tension with cultural norms and intergenerational expectations. These dynamics profoundly shape how aging populations experience decision-making, care relationships, and their sense of agency.
“We help brands design across the lifespan — ensuring older adults, caregivers, and multigenerational users are seen, heard, and served.”
- Keri Vogtmann, Aging Experience Innovation and Digital Enablement Strategy
Why Segment?
Specialists in agetech and multigenerational insights
Real-world usability testing with senior populations
Emotional and cultural fluency across life stages
Uncover all our research specialties:
-
We help brands evaluate the human and business impact of emerging technology.
-
We help technology leaders imagine, test, and refine the future.
-
We uncover what drives real people in real places.