Tech Innovation & Ideation
We help technology leaders imagine, test, and refine the future.
Challenges you may face:
Internal teams moving faster than consumer feedback
Risk of launching without local resonance
Over-reliance on engineering-driven assumptions
What we deliver:
Ideation sprint moderation
Concept testing across cultures
Feature prioritization & UX research
Tech product lifecycle insight
How we can help:
We work alongside your product, innovation, and strategy teams to co-create with users across regions and cultures.
“From platform development to product launches, Segment brings human insight to Big Tech innovation.”
- Peter Kay, Global Brand and Innovation Strategy
Why Segment?
Experience with global tech leaders
Agile research models for fast-moving teams
Strategic partnership, not just testing
Uncover all our research specialties:
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We help brands evaluate the human and business impact of emerging technology.
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We uncover what drives real people in real places.
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We build products and experiences that evolve with your audience.