AI Acceleration, Applied Tech & Innovation
Turn ideas into outcomes.
We work with product and innovation leaders to shape, test, and refine what’s next—bringing user insight into every phase of application experiences & development.
How we help
AI simplification & application
Applied tech research (retail, auto, CPG, entertainment)
Lifespan-based design for multigenerational users
Concept & product testing
Co-creation & agile ideation sprints
Applied expertise
Curated experts. Culturally fluent. Always aligned.
Why it matters
The future isn't one-size-fits-all. We combine strategic foresight with cultural depth and user experience so you can design innovations that land.
Explore our research specialties:
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Evaluating how emerging technologies perform in real life—from retail to auto.
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Co-creating with Big Tech and digital leaders to build what’s next.
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Decoding shifting mindsets, local behaviors, and emerging global trends.
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Designing inclusive experiences across life stages and generations.
Why Segment?
Our difference:
Client-designed
Bridge insights for product and brand activation
Post-segmentation, reveal what unites us—beyond what divides us
Culturally intelligent research for evolving markets
Deep specialization in Applied Tech, Big Tech, AgeTech
Agile execution with handcrafted, senior-led delivery
Trusted since 2010 by some of the world’s most respected brands