Applied Tech across Industries
We help brands evaluate the human and business impact of emerging technology.
Challenges you may face:
Tech adoption barriers by age, region, or context
Inconsistent user experience across markets
Innovation that doesn’t match real-life behavior
What we deliver:
Cross-platform usability studies
Cultural & contextual testing of smart features
Applied tech insight for CPG, restaurants, auto, retail, theme parks, and more
Multi-demo journey evaluation
How we can help:
Segment runs contextual, human-first research to test how emerging tools are adopted, understood, and used across diverse segments.
“From AI in auto to AR in retail, Segment uncovers how innovation performs where it matters most: in people’s lives.”
- Laura Barboza, Experience Design Research and Strategy
Why Segment?
Deep understanding of applied innovation
Inclusive evaluation frameworks by age, platform, and market
Experience across categories from AI to QSR to new automotive
Uncover all our research specialties:
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We help technology leaders imagine, test, and refine the future.
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We uncover what drives real people in real places.
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We build products and experiences that evolve with your audience.
Find out more.