How we build your team.
Custom-built teams. Purpose-built solutions.
At Segment, every engagement starts with one guiding principle: no two challenges are the same—so no two teams should be either.
We build your team around your business goals, market complexity, and decision-making needs. Whether you're entering new markets, launching new experiences, or evolving your brand strategy, our team is custom-curated from a global network of expert researchers, strategists, facilitators, and analysts—led by senior advisors who ensure rigor, relevance, and results.
Your custom team will draw from our foundational expertise areas:
Consumer Research
Consumer & Cultural Insight at Global Scale
Our consumer researchers bring deep expertise in qualitative, quantitative, and mixed-method approaches—designed to uncover consumer behavior, cultural nuance, and competitive dynamics. Whether you’re exploring new categories or validating brand strategies, we deliver rich insight and clear direction across markets.
Our research spans local and global audiences, revealing the context, behaviors, and white space that shape your growth.
UX Research
Experience Design, Informed by Real Lives
We evaluate your product, service, and the human experience through the lens of real users—across demographics, platforms, and geographies.From digital prototypes to physical environments, our UX researchers reveal friction points, emotional drivers, and opportunities to elevate usability and delight.
Inclusive, in-context feedback ensures your experiences meet people where they are—and move them forward.
Workshops
From Insight to Action, Together
We believe insights are only powerful if they inspire alignment and action. Our expert facilitators lead strategic workshops that:
Align stakeholders on business goals, research priorities, and strategy sprints
Push the boundaries through future-focused envisioning sessions, strategy alignment, and roadmap planning
Activate research insights and align teams through co-creation and go-to-market planning
These aren’t “nice to have” workshops—they’re momentum-builders designed to catalyze clarity, alignment, and change.
“We blend our core services to meet your exact needs—delivering insight that moves from research to action.”
Nickelle Sletteland, Managing Partner
AI + Human Intelligence
Insight at Speed, Without Compromise
At Segment, AI doesn’t replace insight—it accelerates it. We can integrate AI into research workflows to rapidly surface trends, synthesize qualitative themes, and reduce time-to-insight—all without compromising the cultural fluency and behavioral depth our clients demand.
We also recognize AI-assisted synthesis is not a fit for all of our clients. Segment is client-designed: we work with you to design the approach that is best for your needs, with or without AI.
Why Segment?
Our difference:
Client-designed
Culturally intelligent research for evolving markets
Deep specialization in applied tech, big tech, age-tech
Reveals what unites us—beyond what divides us
Agile execution with handcrafted, senior-led delivery
Trusted since 2010 by some of the world’s most respected brands
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We help brands evaluate the human and business impact of emerging technology.
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We help technology leaders imagine, test, and refine the future.
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We uncover what drives real people in real places.
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We build products and experiences that evolve with your audience.
Our research specialties: