Client Success
Driving Growth in a Crowded Market—Restaurant Innovation for the Dinner Occasion
Amid growing competition and shifting consumer habits, a leading restaurant brand needed to reinvigorate its dinner daypart across in-store, takeout, and delivery channels.
The mandate: generate fresh, brand-aligned promotional ideas that could be rolled out quickly to boost traffic and revenue.
Challenge
We designed and led a high-impact Online Innovation Workshop, bringing together cross-functional client leaders to unlock creativity through visual and analogical thinking exercises. In parallel, we activated the brand’s franchise network—inviting operators to contribute via a digital collaboration platform. This inclusive and fast-moving format ensured both strategic alignment and grassroots relevance, generating a pipeline of high-potential ideas in record time.
Approach
The result: a robust portfolio of differentiated dinner promotions—many of which were entirely new to the client’s organization and the broader industry.
The initiative directly contributed to record-setting growth in dinner traffic and sales, with ideas mapped to near-term rollout plans and longer-term brand growth.
Impact
Why our work matters
for Strategy & Expansion Leaders
We deliver creative solutions rooted in market needs and brand alignment.
for Innovation Teams
We unlock collaborative idea generation—fast, inclusive, and ready to activate.
for Experience & Brand Leaders
We surface real-world opportunities that drive measurable impact across channels.
How can we support you?
