Client Success
Driving Shelf-Level Impact—Retail Innovation for a Global CPG Leader
A global consumer goods company needed to strengthen its retail strategy by delivering more innovative and effective support to its key supermarket partners. The goal: generate bold new ideas that would drive product visibility, boost in-store engagement, and accelerate growth in a highly competitive retail environment.
Challenge
The initiative produced a pipeline of retailer-ready strategies that translated directly to improved in-store visibility, prime shelf positioning, and enhanced promotional execution. Both the client and its retail partners exceeded their joint sales growth goals, demonstrating the power of co-developed ideas rooted in market realities and consumer behavior.
Approach
We facilitated a highly focused Innovation Workshop, combining structured ideation exercises with rapid validation techniques. Using a dynamic mix of creative prompts, collaborative voting, and prioritization methods, the team identified and refined breakthrough concepts. Each idea was shaped into an actionable plan—designed for quick rollout and immediate impact on the shelf.
Impact
Why our work matters
for Brand & Retail Strategy Leaders
We build insights-to-activation strategies that move product and drive results.
for Global Insights & Marketing Teams
We connect shopper behavior with scalable, high-impact retail solutions.
for Innovation Teams
We translate creative thinking into retail-ready execution.
for Strategy & Growth Executives
We align consumer insight and retail strategy to deliver measurable ROI.
How can we support you?
